“Inclusive Tourism” Essay for Design for All Course
Darja Tokranova
HCI Master Program, Institute of Informatics, Tallinn University, Estonia
Introduction
As a person who travels a lot I have had very different experiences during my trips. Traveling usually has a variety of aspects which can ether complicate life or, on a contrary, make it a lot more easier. Considering the fact that even a healthy and fully capable person sometimes gets confused, mislead and mistaken during the trips, it isn’t hard to imagine how challenging the traveling process can be for someone with disabilities.
My personal experience of traveling both with and without disabled person makes it easy to compare both cases and reflect on a certain issues that I have faced during those trips.
Here’s when a term of “Inclusive Tourism” comes into the game. Inclusive, or, accessible tourism is ongoing trend that aims on tourist destinations, accommodations, attractions and services to be available to everyone regardless of their physical capabilities or limitations. In the end, accessible tourism benefits everyone because more people can use the opportunity to travel and therefore the industry has more income, tourist attractions get more visitors and become less reliant on seasonal tides of activity and more job opportunities on a tourist market occur as a result.
What exactly is “Inclusive tourism”?
According to ENAT, the European Network for Accessible Tourism, as of 2008, there were more than 50 million persons with disabilities in Europe, and more than 600 million around the world. When expanded to include all beneficiaries of accessible tourism, as defined above, the number grows to some 130 million people affected in Europe alone. (ENAT, 2008)
Inclusive tourism, also termed as “barrier-free” or “accessible” tourism, is a form of tourism that aspires to ensure that holiday destinations, as well as related products and services are inclusive of everybody — regardless of impairment (Anne-Marie Callus, Gordon C. Cardona; 2013).
In other worlds it is the same tourist industry which is aware and using 7 Principles of Universal Design (by Ronald L. Mace) and makes an effort on doing visiting experience equally accessible and positive to everybody.
Accessibility deals with a lot of aspects yet the most common one is of course physical access. The vast majority of accessibility issues have something to do with touristic attractions or services lacking physical access and therefore affecting tourist experience in a very unpleasant way. This is both upsetting for a tourist as a client and as well for a tourist attraction as a service provider, since not disabled person nor relatives or people assisting this person won’t be coming back to the spot, where that had a negative experience, again.
The United Nations estimates that there are over 10 million disabled people living worldwide. With advancement in medicine and provided healthcare people are living longer. However, longer life expectancy doesn’t necessarily mean an impairment-free life, with the number of disabled people, especially among senior citizens, set to rise. There is therefore a lot of untapped potential in making holidays accessible to all, even more so when one considers that most people don’t holiday on their own (Anne-Marie Callus, Gordon C. Cardona; 2013.)
Inclusive tourism involves a circle of interdependencies, communication and interaction between travellers, tourist industry professionals, policy makers, designers and builders, as a stakeholders in the best possible outcome for all. That outcome is the service of high quality that is predictable and understandable by a customer. (Scott Rains,2009).
In addition to the social benefits, the market represents an opportunity for new investment and new service requirements, rarely provided by key players in the tourism sector.
To sum it up, inclusive tourism is an industry phenomena that benefits everyone in moral and ethical, financial and cultural aspects and therefore deserves a lot more attention from the society.
Existing problems and сhallenges
Each of us encountered various problems during the trips and travels, ether during orientation in transport terminals, long walks in the cities or challenging activities that required a lot more physical effort that we were initially prepared for. It’s not hard to guess that people with disabilities experience all of the above in a very magnified manner and deal with a lot more problems that we can imagine. Everyday and routine tasks can be challenging and hard to perform, not to mention some non/daily activities.
According to disabled-world.com, specific problems found by the disabled tourist when booking a holiday include:
- Lack of well-adapted hotel rooms
- Lack of accessible airport transfer
- Lack of wheelchair accessible vehicles
- Lack of accessible restaurants, bars, etc.
- Inaccessible, or only partly accessible, web sites
- Lack of adapted toilets in restaurants and public places
- Inaccessible streets (cars parking on the sidewalk, etc.)
- Lack of professional staff capable of informing and advising about accessibility issues
- Lack of disability equipment (wheelchairs, bath chairs, toilet raisers, electric scooters)
- Lack of reliable information about a specific attraction’s level of accessibility (church, castle, exhibition, etc.)
There are as well places inaccessible to mobility devices users because of their hardly adjustable nature, such as hiking trails in some national parks, steep and narrow staircases in old buildings and other constructions which are quite challenging even for a fully capable person.
Despite of that, majority or attractions, accommodation and entertainment services can be adjusted to provide a decent level of accessibility to everyone.
Issues to be addresed
Mobility and motor function disorders
When talking about accessibility first thing that comes to mind is a mobility and motor system issues and therefore, inclusive design for access of wheelchairs, automatic scooters, canes and walkers. The use of mobility devices has grown in recent years (LaPlante, Hendershot, and Moss, 1992), with the populations using wheelchairs and walkers doubling from 1980 to 1990. The nature of the devices makes the person’s disability obvious and visible and they have even become the symbol of the concept of disability, therefore this group is the first one who’s interests are usually catered in all industries, including tourist industry.
The issue is relatively well covered if to be compared with other disabilities. There are numerous websites dedicated to organisation and providing information about accessible tourist venues as well as organising “wheelchair friendly holidays” travel agencies (for example, UK based agency http://www.disabledaccessholidays.com/, specialising on European and Caribbean holiday destinations or US based agency http://www.disabilitytravel.com/, working with more exotic locations like Russia, Peru, Chile and US homeland).
When traveling in this fashion, mobility device user knows what to expect and ensured that he will get the exact amount of access to the tourist spots and services he was promised and the staff responsible for the organisation is well aware of person’s mobility issues.
To solve the problem of access to wheelchair users on sight it is usually enough to install wide ramps or staircase skids for mobility devices and provide elevators to the spots where ramps are not an option ether because of limited space or long distance. Automatic doors has now became common and now can hardly be viewed as equipment specially addressing accessibility problem.
Vision, speech or hearing impairment
People with vision, speech and hearing impairments as well represent quite a big social group.
For example, more than a 5 millions people in US have troubles wither with hearing, speech or vision. Among those 1 million unable to hear conversation, 1.8 million unable to see printed words, 2.5 million have difficulty having their speech understood. (B. Ability, 2011)).
The most challenging part of the journey for this group is orientation in transportation terminal and usage of transportation services. For improving their travel experience various methods and practices are to be used in order to provide this group with safe and enjoyable journey. Most common ones are:
- Meeting and Assisting in the airport upon arrival.
- Visual Aids for hassle free check-in to ensure understanding of safety regulations.
- Staff, capable of articulation for lip-reading, providing tools for those who prefer communicate with writing or prepared to speak louder.
- Flight arrival and departure screens are visible throughout the airport terminal and are kept up-to-date with any flight time or gate changes – announcements with this information are also made for vision impaired guests.
- Letting airport and aircraft staff know about any of impairments, so the crew would be aware of person’s location in the aircraft.
- Braille and large print safety instruction manuals onboard aircraft.
(http://www.virginaustralia.com/au/en/plan/special-needs-assistance/vision-hearing-impairments/)
When on location, it is important for person with hearing, vision or speech disabilities to communicate effectively with people who can provide help or information, such as store personnel, bus drivers, police, and pedestrians.
For example, one useful communication technique is to use a card with a message written on it. For example, to communicate the need to get across a street, deaf and blind people can use a street-crossing card:

Many newer digital hearing aids can be re-programmed to magnify speech and eliminate background noise, which can make it more difficult to identify and localise traffic sounds and other environmental “orientation clues” during the trips. (D. Sauerburger, 2013).
For visual impaired people, Braille print is currently becomes widely used in travel venues, hotels and attractions as well as possibility of renting an audio guide with improved sound quality and it’s adjustment is gaining popularity even among non-impaired users.
Long canes are also widely in use, allowing them to communicate with the surrounding and feel the obstacles that are on their way. They can be taken to the aircraft from home as well as rented on sight in some destinations.
Guide dogs can help people with a visual impairment get around, providing both a sense of independence and companionship. During the trip, guide dogs are allowed to cabin by the most of aircraft companies.
Bright lightning in hotel rooms and rented apartments helps people with partially existing vision to orientate in a closed space better. They are especially important in the areas with higher level of possible traumas, such as staircases or kitchen. Despite speculative talks that this move will rase the price of electricity, fluorescent bulbs produce the most light and tend to be cheaper in the long term than conventional bulbs.
There are currently GPS technologies that are accessible for use of blind people. GPS devices are available as stand-alone units that can be programmed using a Braille keyboard, which tell person his current location and directions to where he-she wishes to go. (NHS.uk, 20013)
Moral aspect of Inclusive Tourism
Besides taking care of the physical aspects of the inclusive tourism, it is also important to keep in mind ethical side of the question. People with disabilities often being treated with a wrong attitude from staff, who is making person they interact with to feel uncomfortable and awkward.
To avoid that, staff and personnel which is directly or passively involved into providing disabled tourists with a services need to have a basic training in how to carry themselves in order to be able to provide corresponding quality of services to their disabled clients on a level that would meet their expectations and wishes. (Anne-Marie Callus, Gordon C. Cardona; 2013.)
It is also important to provide all possible information about the level of accessibility of a certain service, facility or attraction on a company website which can be checked by potential clients and who will be more likely to visit the attraction once they are know what to expect from it. It reduces the level of unexpected problems as well as prepares a client for upcoming experience.
Conclusion
During last few years the level of attention to the problem of inclusive tourism has indeed been raised.
More and more hotels consider 7 Principles of Universal Design when doing re-construction of their amenities, travel agencies provide special tours for handicapped people, several airlines offer special services on-board for disabled people and some even start to pay attention to the most complicated cases of disabilities such as cognitive disabilities (for example, australian airline Northwest), not to mention tourist spots which are only about to be constructed and most likely will have good coverage of accessibility problem.
But inclusive tourism doesn’t only include official services, companies and businesses.
When going on vacation inclusive tourism can be also part of our job, as a fellow-tourists, to provide people around us with empathy, positive attitude and readiness to help and assist. This is exactly the case when by making little things all of us can make one big thing to happen — include and accept people around us as they are and share the joy of journey with each and every.
References.
1. Anne-Marie Callus, Gordon C. Cardona (2013). The (untapped) potential of inclusive tourism. Insider, Special Edition pp.62-63.
http://www.knpd.org/pubs/pdf/InclusiveTourism.pdf
2. Rosemarie Rossetti (2006). The seven principles of universal design. Action Magazine, United Spinal Association.
3. Scott Rains (2009). What is Inclusive Tourism? “Success & ABILITY” Magazine by Ability Foundation India.
4. Soni Somarajan (2009). Creating an Inclusive Travel Product: Challenges in India. Design for All Institute of India.
5. LaPlante, M.P., Hendershot, G.E., & Moss, A.J. (1992). Assistive Technology Devices and Home Accessibility Features: Prevalence, Payment, Need and Trends. Advance Data from Vital and Health Statistics, 217. Hyattsville, Maryland: National Center for Health Statistics.
6.H. Stephen Kaye, Ph.D., Taewoon Kang, Ph.D., Mitchell P. LaPlante, Ph.D. (2000) Mobility Device Use in the United States. Disability Statistics Center, Institute for Health and Aging, University of California, San Francisco, California.
7. B. Ability. (Dec 01, 2011) Disability in America Infographic.
8. D. Sauerburger (2013). Learning to Travel with Both Hearing and Vision Loss. American Foundation for the Blind® | Reader’s Digest Partners for Sight.
9. NHS.uk (2013), Help and support if you have a visual impairment.
(http://www.nhs.uk/Conditions/Visual-impairment/Pages/Help-and-support.aspx)
10. “ENAT – European Network for Accessible Tourism”. (20 December 2008. Retrieved 2008-12-04.)